Infrared Training Center

Friday, October 2, 2009

Marketing your infrared thermography services

This is an increasingly common request these days. As the prices of infrared cameras has dropped dramatically in the past few years, more and more independent consultants have been purchasing them. These users don't have large corporations and big marketing budgets to promote themselves.
"I love being a thermographer and would appreciate any suggestions you may have on how I can develop more effective ways to build my business?"

So you have to come up with smart low cost ways of getting noticed, and getting business. Here are a few suggestions:

Speak at local trade associations meetings. They are always looking for speakers. Some examples:
Call up or email local TV stations with interesting images or video you have taken with your IR camera. Examples:
  • Current news events - Forest fire, Search for lost child
  • Consumer concerns - Heating or A/C costs, Mold in schools
Build a web site and make sure search engines can find it

Find messageboards and blogs and contribute to them

Use social networking media like Linked In and Facebook to network

Search Business and Manufacturers Guides for potential clients
  • Shopping Centers
  • Office complexes
  • Warehouses
  • Supermarkets
  • Manufacturing Facilities
Here is an example of an online directory, Directories USA. You could search for parameters that could point to a good prospect such as:
  • Number of employees
  • Facilities Square footage
  • Electrical Useage
  • What they make
  • Plant Manager contacts
Put a video up on YouTube


  1. You could try this free IR marketing idea... Greg Stockton gives this marketing book a very positive wrap... (download the free idea at the end)

  2. This is fabulous.Great post!Thank you for sharing.Keep it up!!!
    - Infrared Thermography

  3. Hi,

    Thanks for the article. I never knew that you tube is second largest search engine. That's something new and important to know, thanks to you! I recently brought you tube views from; knowing that video marketing is very important for search engine optimization. They did it so well, that now my sales are increasing. Thanks for your article and time to read my comment.