Marketing your infrared thermography services

This is an increasingly common request these days. As the prices of infrared cameras has dropped dramatically in the past few years, more and more independent consultants have been purchasing them. These users don't have large corporations and big marketing budgets to promote themselves.

"I love being a thermographer and would appreciate any suggestions you may have on how I can develop more effective ways to build my business?"

So you have to come up with smart low cost ways of getting noticed, and getting business. Here are a few suggestions:

Speak at local trade associations meetings. They are always looking for speakers. Some examples:

• Building Owners and Managers Association International
• IEEE
• RCI
• Association of Energy Engineers

Call up or email local TV stations with interesting images or video you have taken with your IR camera. Examples:

• Current news events - Forest fire, Search for lost child
• Consumer concerns - Heating or A/C costs, Mold in schools

Build a web site and make sure search engines can find it

Find messageboards and blogs and contribute to them

Use social networking media like Linked In and Facebook to network

Search Business and Manufacturers Guides for potential clients

• Shopping Centers
• Office complexes
• Warehouses
• Supermarkets
• Manufacturing Facilities

Here is an example of an online directory, Directories USA. You could search for parameters that could point to a good prospect such as:

• Number of employees
• Facilities Square footage
• Electrical Useage
• What they make
• Plant Manager contacts

Put a video up on YouTube